Agenda-setting intelligence, analysis and advice for the global fashion community.
An explosion of digital channels has created a complex ecosystem for fashion and beauty brands to navigate whe
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Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
Yasmine Dahlberg is Content Strategist at The Business of Fashion (BoF). Based in New York City, she delivers high-impact written, visual, and live content for BoF’s industry partners.
Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships.
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
