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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Luxury ‘Dupe’ Brands Get Right About Shoppers

Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
A collage of Quince's marketing and product imagery.
Quince is aiming to triple sales to $1 billion in sales in 2024. (BoF Team)

This past February, the world of surprisingly affordable cashmere was rocked by a scandal.

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How to Get Customers to Shop Online

Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.

Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?

Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.

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