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Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
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Quince's recent collaboration with A$AP Rocky signals the brand's ambitions to move beyond dupes. (BoF Team)

Since it launched its online fashion store eight years ago,

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Further Reading

How Brands Are Taking On Quince

The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.

What Luxury ‘Dupe’ Brands Get Right About Shoppers

Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.

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