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Beauty

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.
A model wearing a linen robe and 111Skin black undereye patches lounges on a boucle chair
Better known for its affordable cashmere and linens, Quince's foray into beauty reflects a growing trend of retailers tapping the marketplace models. (Quince)

Quince, the direct-to-consumer retailer known for its accessibly-priced products across fashion, home and jewelry, has announced its foray into skincare on Thursday morning with The Beauty Atelier by Quince, a luxury beauty marketplace that will launch in early June, the company confirmed to

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Further Reading

Is This the End of Cheap Stuff in America?

As US sales of Shein and Temu plummet, some sustainability advocates make the case for an unlikely win in the movement toward conscious consumption under President Donald Trump’s protectionist trade policies.

What Luxury ‘Dupe’ Brands Get Right About Shoppers

Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.

About the authors
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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