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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Are There So Many Aesop Stores?

The Australian label has a location on seemingly every trendy street corner in major cities from New York to London to Tokyo, part of a global strategy to become the world’s neighbourhood apothecary.
The grand flagship on Regent Street is one of 13 worldwide Aesop stores to offer facial treatments.
The grand flagship on Regent Street is one of 13 worldwide Aesop stores to offer facial treatments. (Aesop)

LONDON —

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Further Reading

How Aesop Nurtures Retail Consultants for Head Office Roles

Employee development across business functions and regions is core to the global luxury brand’s culture — to foster its in-house talent from the retail environment for head office roles. BoF sits down with three Aesop employees across North America, all of whom started within an Aesop store, to learn more about their growth at the business.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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