Agenda-setting intelligence, analysis and advice for the global fashion community.

Should We Still Believe in Nike?

Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.

Nike stocks dipped below $53 on Friday and has been hovering around that mark since. (Unsplash)

Mike Sykes

24 March 2026

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. I hope your weekend was great. Lots of college basketball this weekend! I didn’t put together a bracket this year for the first time in a long time. I’ve got to say, it’s been pretty refreshing to watch the tournament with no stakes!

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

About the author

Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

In This Article

Topics

Sports

Organisations

Nike

Chip Wilson Keeps Lululemon’s Proxy Battle Going

The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.

For Adidas, Making Marathon History Worked Well

Adidas’ performance at the London Marathon established it as a leader in the running category.

Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott

It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.

Heidi O’Neill Deserves a Chance to Succeed at Lululemon

The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.

Adwoa Beauty to Enter Liquidation

A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.

How Chanel Became the Hottest Brand in Fashion

As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?

Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.

The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto

After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.

The Business of Fashion