Agenda-setting intelligence, analysis and advice for the global fashion community.
At Happy Isles, a popular vintage bridal boutique with locations in New York and Los Angeles, brides-to-be have the choice between two dress try-on appointments.
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Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
A wide spectrum of brands, from emerging labels to mass retailers, are looking to cater to Gen-Z and Millennial brides looking for a more unconventional take on wedding wear — and multiple ensembles.
Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.
As the global luxury e-commerce engine stalls, BoF correspondent Austin Kim discusses his look at independent boutiques finding that the right strategic move is to stay offline.
As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
Textile, clothing and footwear stores reported a 1.2 percent month-on-month sales increase, while department stores recorded a 1.1 percent sales rise.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
