Agenda-setting intelligence, analysis and advice for the global fashion community.
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Alice Gividen is the Director of Content Strategy at The Business of Fashion (BoF). She is based in London and drives content partnerships across luxury, fashion and beauty.
Annabel Bolton is the Content Strategy Senior Associate at The Business of Fashion (BoF). She is based in London and executes commercial partnerships, knowledge reports and writes careers advice.
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
Robert Williams breaks down Matthieu Blazy’s Chanel cruise success, Miu Miu’s stalling growth and Métier’s next chapter.
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
