Skip to main content

The Kicks You Wear

Drilling down on the red-hot intersection between sports and fashion, from who's up and who’s down in the sneaker world to the latest game-changing sponsorship deals.
Sports

Chip Wilson Keeps Lululemon’s Proxy Battle Going

The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.

Sports

Chip Wilson Keeps Lululemon’s Proxy Battle Going

The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.

Sports

For Adidas, Making Marathon History Worked Well

Adidas’ performance at the London Marathon established it as a leader in the running category.

Sports

For Adidas, Making Marathon History Worked Well

Adidas’ performance at the London Marathon established it as a leader in the running category.

Sports

Heidi O’Neill Deserves a Chance to Succeed at Lululemon

The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.

Sports

Heidi O’Neill Deserves a Chance to Succeed at Lululemon

The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.

Sports

Don’t Blame Basketball for Nike’s Slowdown

An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.

Sports

Don’t Blame Basketball for Nike’s Slowdown

An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.

ADVERTISEMENT

Sports

Is the World Cup the Sure Bet Sportswear Thinks It Is?

Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.

Sports

Is the World Cup the Sure Bet Sportswear Thinks It Is?

Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.

Sports

Ralph Lauren’s Grip Loosens on Tennis

Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.

Sports

Ralph Lauren’s Grip Loosens on Tennis

Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.

Sports

The Moment of Truth for the Athlete Endorser is Here

The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.

Sports

The Moment of Truth for the Athlete Endorser is Here

The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.

Sports

Can the World Cup Solve Nike’s Problems?

Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.

Sports

Can the World Cup Solve Nike’s Problems?

Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.

ADVERTISEMENT

Sports

Nike’s Ann Miller Talks the Brand’s Final Four Takeover

Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.

Sports

Nike’s Ann Miller Talks the Brand’s Final Four Takeover

Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.

Sports

Asics Breaks the Ice for Sportswear on the Iran War

The Japanese brand was among the first major sneaker makers to warn of price hikes should the conflict continue for much longer.

Sports

Asics Breaks the Ice for Sportswear on the Iran War

The Japanese brand was among the first major sneaker makers to warn of price hikes should the conflict continue for much longer.

Sports

Grace Ladoja Talks About Her Roots With New Nike Collab

Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.

Sports

Grace Ladoja Talks About Her Roots With New Nike Collab

Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.

Sports

Should We Still Believe in Nike?

Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.

Sports

Should We Still Believe in Nike?

Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.

Page 1

keyboard_arrow_right