Member Exclusives
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Exclusive: Birkenstock Launches Nail Polish
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
Exclusive: Birkenstock Launches Nail Polish
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
Heidi O’Neill Deserves a Chance to Succeed at Lululemon
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
Heidi O’Neill Deserves a Chance to Succeed at Lululemon
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
Perfecting the Art of Pre-Marketing
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
Perfecting the Art of Pre-Marketing
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
LVMH at a Crossroads
Bernard Arnault reaffirmed his confidence in LVMH even as stagnant sales, a tumbling share price and questions over succession have dented its image. Can the world’s largest luxury group reclaim the narrative?
LVMH at a Crossroads
Bernard Arnault reaffirmed his confidence in LVMH even as stagnant sales, a tumbling share price and questions over succession have dented its image. Can the world’s largest luxury group reclaim the narrative?
The Real Reason Ulta Beauty World Was a Hit
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.
The Real Reason Ulta Beauty World Was a Hit
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
The New Rules for Negotiating With Multibrand Retailers
Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.
The New Rules for Negotiating With Multibrand Retailers
Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.
What Watch CEOs Said in Geneva
In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.
What Watch CEOs Said in Geneva
In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.
Not All Creators Convert. Here’s How to Find Those That Do.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Not All Creators Convert. Here’s How to Find Those That Do.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
Meet the Retailers Succeeding by Ignoring the Internet
You don’t need Chanel’s brand recognition to survive without an online store. From Brooklyn to Berlin, a growing number of independent store owners are saying no to e-commerce, betting a strong in-store experience can draw customers from their neighbourhood — and beyond.
Meet the Retailers Succeeding by Ignoring the Internet
You don’t need Chanel’s brand recognition to survive without an online store. From Brooklyn to Berlin, a growing number of independent store owners are saying no to e-commerce, betting a strong in-store experience can draw customers from their neighbourhood — and beyond.